Tiny Toilet Paper and Other Shrinking Products



I happened to be in a discount store yesterday when I spotted a display of tiny Angel Soft packages near the end of the aisle. I’m not usually that interested in exploring bath tissue, but the scale was so unusual, I thought they had developed a new product. Perhaps a kiddy sized roll for toilet training.

Nope. This was plain old toilet paper, and it looked so unusual I actually burst out laughing when I saw it up close. Why had they decided to package a miniaturized version of such a familiar product?  The banner across the front of the package told the story:  4 Regular Rolls

I’ve handled a lot of TP in my life, and as far as I’m concerned these rolls were highly irregular. But I guess the folks at Angel Soft figured they might get in trouble if they touted their core products as Double Rolls when they didn’t have a half-size single roll on the market.  I started to buy a package just for the novelty of it (I do have grandkids in the potty training stage) but I decided I didn’t want to support such silliness with a purchase. Instead I shot a few pictures and included a soft drink can for scale.  

When I got home, I did a quick search online and discovered that Scott Tissue was also called out in a recent Consumer Reports article for making a less obvious roll size reduction.  ABC news also reported on the trend last month. Shrinking product size is a pet peeve of mine, and I really wish manufacturers would just charge us more.  Rising prices, while not pleasant, are a fact of life, and I can live with them. Shifty merchandising and deceptive packaging break trust, and I don’t want to do business with a company I can’t trust.

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One CommentLeave a comment

  1. I noticed the shrinking products right away in my food packages. When feeding a large family, I depend on having enough to go around. Like the packages of burritos. Use to have 10 in the pack, which is just enough. But now have only 8. If I want everyone to have a piece I now have to buy two packs. Same thing with packages of fish.
    Its even harder to compare prices too. When some companies reduce the amount in the pack by a couple ounces and other companies don’t, you have to drag out a pen and paper to figure out which is the better deal.
    Its getting difficult to be frugal.


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