Tiny Toilet Paper and Other Shrinking Products



I happened to be in a discount store yesterday when I spotted a display of tiny Angel Soft packages near the end of the aisle. I’m not usually that interested in exploring bath tissue, but the scale was so unusual, I thought they had developed a new product. Perhaps a kiddy sized roll for toilet training.

Nope. This was plain old toilet paper, and it looked so unusual I actually burst out laughing when I saw it up close. Why had they decided to package a miniaturized version of such a familiar product?  The banner across the front of the package told the story:  4 Regular Rolls

I’ve handled a lot of TP in my life, and as far as I’m concerned these rolls were highly irregular. But I guess the folks at Angel Soft figured they might get in trouble if they touted their core products as Double Rolls when they didn’t have a half-size single roll on the market.  I started to buy a package just for the novelty of it (I do have grandkids in the potty training stage) but I decided I didn’t want to support such silliness with a purchase. Instead I shot a few pictures and included a soft drink can for scale.  

When I got home, I did a quick search online and discovered that Scott Tissue was also called out in a recent Consumer Reports article for making a less obvious roll size reduction.  ABC news also reported on the trend last month. Shrinking product size is a pet peeve of mine, and I really wish manufacturers would just charge us more.  Rising prices, while not pleasant, are a fact of life, and I can live with them. Shifty merchandising and deceptive packaging break trust, and I don’t want to do business with a company I can’t trust.

www.finders-keepers.net

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